Ford F-150 Fest
Ford celebrated the reveal of its new 2024 F-150 model, at an event held in Detroit’s Heart Plaza. The event included a music festival lineup and featured performances by artists like Darius Rucker.
This poster was designed to advertise the event, blending elements alluding to the music festival with Ford’s “Built Tough” brand aesthetic. Design elements from the poster then carried through to all event graphics and social media design.
Ford celebrated the reveal of its new 2024 F-150 model, at an event held in Detroit’s Heart Plaza. The event included a music festival lineup and featured performances by artists like Darius Rucker.
This poster was designed to advertise the event, blending elements alluding to the music festival with Ford’s “Built Tough” brand aesthetic. Design elements from the poster then carried through to all event graphics and social media design.
Project Details
Event Branding
Role: Designer
Creative Director: Jonny Ellison
Poster design completed for Imagination.
Event Branding
Role: Designer
Creative Director: Jonny Ellison
Poster design completed for Imagination.
