Mastercard Priceless Planet Coalition at Expo 2020 Dubai
Mastercard’s Priceless Planet Coalition, is an ambitious initiative aiming to restore 100 million trees, focusing on areas with significant global need.
At the Expo 2020 Dubai, we designed a multi-sensory experience to educate attendees about this initiative. The experience itself was designed to be serene and tranquil, with small graphic features throughout highlighting various statistics. The primary interactive displays guided the guests through a narrated journey, discussing the devastating effects of climate change and highlighting the impact of our choices and ambition to combat its effects.
Mastercard’s Priceless Planet Coalition, is an ambitious initiative aiming to restore 100 million trees, focusing on areas with significant global need.
At the Expo 2020 Dubai, we designed a multi-sensory experience to educate attendees about this initiative. The experience itself was designed to be serene and tranquil, with small graphic features throughout highlighting various statistics. The primary interactive displays guided the guests through a narrated journey, discussing the devastating effects of climate change and highlighting the impact of our choices and ambition to combat its effects.
Project Details
Roles: Design Lead, UX Designer
Creative Director: Kyle Boynton
2D Team: Matt Poleo
Experience design and build completed at Imagination.
Roles: Design Lead, UX Designer
Creative Director: Kyle Boynton
2D Team: Matt Poleo
Experience design and build completed at Imagination.
