Mustang 60th Celebration
Ford Mustang celebrated its 60th anniversary with an owner and fan event at the iconic Charlotte Motor Speedway. The event showcased the complete Ford Mustang line and Ford Performance racing vehicles, alongside top racing drivers and live entertainment.
A bold, “60” mark with tapered stripes creating a sense of motion and acceleration, served as the primary visual across the event and social media, creating a cohesive, high-impact presence. The stripes and iconic checkered racing graphics integrated with black and white photography, amplified the brand energy at every touchpoint.
Ford Mustang celebrated its 60th anniversary with an owner and fan event at the iconic Charlotte Motor Speedway. The event showcased the complete Ford Mustang line and Ford Performance racing vehicles, alongside top racing drivers and live entertainment.
A bold, “60” mark with tapered stripes creating a sense of motion and acceleration, served as the primary visual across the event and social media, creating a cohesive, high-impact presence. The stripes and iconic checkered racing graphics integrated with black and white photography, amplified the brand energy at every touchpoint.
Project Details
Role: Designer
Creative Director: Jonny Ellison
Project completed for Imagination.
Role: Designer
Creative Director: Jonny Ellison
Project completed for Imagination.
