https://mariajaramillo.design mariajaramillo.design Tue, 28 Apr 2026 18:45:46 +0000 https://mariajaramillo.design en https://mariajaramillo.design/Work-1 Fri, 20 Oct 2023 16:57:00 +0000 mariajaramillo.design https://mariajaramillo.design/Work-1 https://mariajaramillo.design/NFL-International-Games Thu, 21 Aug 2025 23:29:07 +0000 mariajaramillo.design https://mariajaramillo.design/NFL-International-Games NFL International Games Since the early 2000’s, the National Football League has been working to expand into new markets, bringing the excitement of American Football to international audiences. Beginning in 2010, I’ve been an integral part of this effort by working with the client to create and deliver multifaceted campaigns to promote the international games in stadiums across London.&nbsp; Each year, our team developed the conceptual design and branding for the games, beginning with a detailed style guide to be used by project partners, from broadcasters and sponsors, to event planners and all creative teams.&nbsp;In addition to the style guide, we also created the complete experiential and environmental graphics systems for each stadium hosting games that year. This included large scale exterior and interior graphics and the in-bowl experience in iconic London stadiums such as Wembley, Twickenham, and the new Tottenham Hotspur Stadium.&nbsp; In 2022, the series hit its biggest milestone yet, expanding the international games to stadiums in Munich and Mexico City as part of a branded trio. To celebrate this expansion, we created a campaign that brought in patterns and typography inspired by the local cultures of each city. The style guide was developed as a kit of parts to be used and expanded upon in the future as the games were introduced to more cities.&nbsp; Project Details Event Branding Roles: Design Lead, DesignerCreative Director: Kyle Boynton2D Team: Matt Poleo, Cody King, Donna KarimianCompleted at Imagination. <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/e8c4591193c5e18718024b1c1317be9052b490ff81d42e4eded245adb31a141b/NFL_London2022_logo.gif" data-mid="237322802" border="0" src="https://freight.cargo.site/w/800/i/e8c4591193c5e18718024b1c1317be9052b490ff81d42e4eded245adb31a141b/NFL_London2022_logo.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/e3769b208c2760baec18402e8a597b5797419674670e8a7cbe1ea20c098c95d0/NFL_Mexico2022_logo.gif" data-mid="237322803" border="0" src="https://freight.cargo.site/w/600/i/e3769b208c2760baec18402e8a597b5797419674670e8a7cbe1ea20c098c95d0/NFL_Mexico2022_logo.gif" /> <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/6ec93fade1b3f42a35724412b700660bb92df00e132134a5bacc72de84b492bf/NFL_Munich2022_logo.gif" data-mid="237347722" border="0" src="https://freight.cargo.site/w/600/i/6ec93fade1b3f42a35724412b700660bb92df00e132134a5bacc72de84b492bf/NFL_Munich2022_logo.gif" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a44173b0cd297d1e1e9b06da27288cfe8ffe85377296179a6a2163ff4addc29e/NFL2022_StyleGuides.png" data-mid="237786185" border="0" src="https://freight.cargo.site/w/1000/i/a44173b0cd297d1e1e9b06da27288cfe8ffe85377296179a6a2163ff4addc29e/NFL2022_StyleGuides.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/63f593692e879898834966706c027819ba26f09d605f1d94403465888f271ee9/NFL_London_1.png" data-mid="237322782" border="0" src="https://freight.cargo.site/w/1000/i/63f593692e879898834966706c027819ba26f09d605f1d94403465888f271ee9/NFL_London_1.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/95d73c3eea785eedf1736fd8b4a7c3de393d9f92876784421ae11bbc470e65f7/NFL_London_2.png" data-mid="237322783" border="0" src="https://freight.cargo.site/w/1000/i/95d73c3eea785eedf1736fd8b4a7c3de393d9f92876784421ae11bbc470e65f7/NFL_London_2.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c30e57e5260f5bef1972966a3ef80597c2a0ab4162272e67d299e5582d60b5cf/NFL_London_3.png" data-mid="237322784" border="0" src="https://freight.cargo.site/w/1000/i/c30e57e5260f5bef1972966a3ef80597c2a0ab4162272e67d299e5582d60b5cf/NFL_London_3.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d920d5c220229c920dee081e8c722180a2383925f5b4a202962d3f38b154be81/NFL_Mexico_3.png" data-mid="237322787" border="0" src="https://freight.cargo.site/w/1000/i/d920d5c220229c920dee081e8c722180a2383925f5b4a202962d3f38b154be81/NFL_Mexico_3.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1b9cbd706f746fcc21f4cf5bfab38062e90a577a80b7192096df4186464abb1d/NFL_Mexico_2.png" data-mid="237322786" border="0" src="https://freight.cargo.site/w/1000/i/1b9cbd706f746fcc21f4cf5bfab38062e90a577a80b7192096df4186464abb1d/NFL_Mexico_2.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5cb9d59f6f0f5370284ec30228a4fe0b856b3e1dfd8b7607b1ffcfc8c8f6c978/NFL_Mexico_1.png" data-mid="237322785" border="0" src="https://freight.cargo.site/w/1000/i/5cb9d59f6f0f5370284ec30228a4fe0b856b3e1dfd8b7607b1ffcfc8c8f6c978/NFL_Mexico_1.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/481f5d9013602c1a2377285bd8cdd7a2627b1af16faf5d744870ec94bf7b25d3/NFL_Munich_4.png" data-mid="237322791" border="0" src="https://freight.cargo.site/w/1000/i/481f5d9013602c1a2377285bd8cdd7a2627b1af16faf5d744870ec94bf7b25d3/NFL_Munich_4.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4a1b3649d879422c35caad2f835f394fc266c531f364a24357f1d00639167382/NFL_Munich_1.png" data-mid="237322788" border="0" src="https://freight.cargo.site/w/1000/i/4a1b3649d879422c35caad2f835f394fc266c531f364a24357f1d00639167382/NFL_Munich_1.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0afde4f34e285fea6ae12a2c367f8fff1af92aeac63b3ec3429d7a729af5cf76/NFL_Munich_2.png" data-mid="237322789" border="0" src="https://freight.cargo.site/w/1000/i/0afde4f34e285fea6ae12a2c367f8fff1af92aeac63b3ec3429d7a729af5cf76/NFL_Munich_2.png" /> NFL London Games 2017 Celebrating 10 years of London Games with lights and fireworks, capturing the entertainment spectacle that is found only in the NFL. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/56967791fa8cdbcac99ce3ba1cb462cc1807f6732c7ac0cb0a23013cd17bba77/NFL_London_2017_1.png" data-mid="237322792" border="0" src="https://freight.cargo.site/w/1000/i/56967791fa8cdbcac99ce3ba1cb462cc1807f6732c7ac0cb0a23013cd17bba77/NFL_London_2017_1.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3685d6385f52d325bcddbcd8991c272d506d89cd0d08a0bf99d7c8ed6062691a/NFL_London_2017_2.png" data-mid="237322793" border="0" src="https://freight.cargo.site/w/1000/i/3685d6385f52d325bcddbcd8991c272d506d89cd0d08a0bf99d7c8ed6062691a/NFL_London_2017_2.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1d13bafa71ac1edf4affa08828ba611641d95be82df8cf2d87b46ee18a3bdd19/NFL_London_2017_3.png" data-mid="237322794" border="0" src="https://freight.cargo.site/w/1000/i/1d13bafa71ac1edf4affa08828ba611641d95be82df8cf2d87b46ee18a3bdd19/NFL_London_2017_3.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/3d942482c379463cd66fe7ba61053862629dd499f1d09acf18aab39306d21433/NFL_London_2017_4.png" data-mid="237322795" border="0" src="https://freight.cargo.site/w/1000/i/3d942482c379463cd66fe7ba61053862629dd499f1d09acf18aab39306d21433/NFL_London_2017_4.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d0e26a28faed5eee7bf1b52a4c91f49d397482598a9c9b0cdf597e872db83819/NFL_London_2017_5.png" data-mid="237322796" border="0" src="https://freight.cargo.site/w/1000/i/d0e26a28faed5eee7bf1b52a4c91f49d397482598a9c9b0cdf597e872db83819/NFL_London_2017_5.png" /> NFL International Series 2013Introducing the NFL and Nike uniform partnership set against backdrops of the team cities and icons. Player photography by Aaron Hewitt. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/adc5b7222d2353aee09bf7e2041e2874f1bd41cf5c52ca2ca2d57e1963782ef3/_MG_4716.jpg" data-mid="237322797" border="0" src="https://freight.cargo.site/w/1000/i/adc5b7222d2353aee09bf7e2041e2874f1bd41cf5c52ca2ca2d57e1963782ef3/_MG_4716.jpg" /> <img width="2000" height="1333" width_o="2000" height_o="1333" data-src="https://freight.cargo.site/t/original/i/b50a5eccad5ede1ed4beb80a4b05e1599c8629da9fa7449f10d5b52106f2651d/_MG_4095.JPG" data-mid="237322798" border="0" src="https://freight.cargo.site/w/1000/i/b50a5eccad5ede1ed4beb80a4b05e1599c8629da9fa7449f10d5b52106f2651d/_MG_4095.JPG" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f30546d4198c4b3601a54d1ce82f1278bda21fb373cc7dff8e5778e72dae41c5/_MG_4806.jpg" data-mid="237322799" border="0" src="https://freight.cargo.site/w/1000/i/f30546d4198c4b3601a54d1ce82f1278bda21fb373cc7dff8e5778e72dae41c5/_MG_4806.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/046f6733d1bac8b428d554733e5143c3f17bac301ced577e32a6bcdd63c6b4d4/_MG_4846.jpg" data-mid="237322800" border="0" src="https://freight.cargo.site/w/1000/i/046f6733d1bac8b428d554733e5143c3f17bac301ced577e32a6bcdd63c6b4d4/_MG_4846.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dc3a25970c9560c6d868eac4356e74ae2309b68ec58ce520aa0f903a25cf0332/_MG_4901.jpg" data-mid="237322801" border="0" src="https://freight.cargo.site/w/1000/i/dc3a25970c9560c6d868eac4356e74ae2309b68ec58ce520aa0f903a25cf0332/_MG_4901.jpg" /> Next Project ︎ https://mariajaramillo.design/Mastercard-Brand-Guidelines Mon, 28 Jul 2025 16:58:33 +0000 mariajaramillo.design https://mariajaramillo.design/Mastercard-Brand-Guidelines Mastercard Brand Guidelines We created brand guidelines for Mastercard to help define a consistent strategy and visual language across web, illustration and video applications. Aimed at creatives, marketers and business owners, the guides provide direction aligning to Mastercard’s design style and principles to maximize brand recognition. They also showcase best practices and include best in class examples and asset libraries. From highlighting the power of illustration to detailing the video creation process, the guides emphasize the importance of visual story-telling to inform and inspire. Project Details Brand Guidelines Roles: Design Lead, DesignerCreative Director: Kyle Boynton2D Team: Laurie Waxman, Matt Poleo, Cody King, Donna KarimianProject completed at Imagination. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/71e784eeee7a348bd26b8143e26730971d4fc9a316f128042f52e61e3925cb18/Styleguides_Mockup_LR.png" data-mid="236344802" border="0" src="https://freight.cargo.site/w/1000/i/71e784eeee7a348bd26b8143e26730971d4fc9a316f128042f52e61e3925cb18/Styleguides_Mockup_LR.png" /> <img width="1500" height="1705" width_o="1500" height_o="1705" data-src="https://freight.cargo.site/t/original/i/0e8512e1c336e96e148dac3d3051c490653a6dff8074b7321fbdc1268b3a0bf3/MC_Guide_Illustration.png" data-mid="236353345" border="0" src="https://freight.cargo.site/w/1000/i/0e8512e1c336e96e148dac3d3051c490653a6dff8074b7321fbdc1268b3a0bf3/MC_Guide_Illustration.png" /> <img width="2000" height="1330" width_o="2000" height_o="1330" data-src="https://freight.cargo.site/t/original/i/d0fad9ceb598f57a9fe3c8b951b6e7536aef913b58bf0ec1c76148d47fc9da55/MC_Guide_Illustration_overview.png" data-mid="236353344" border="0" src="https://freight.cargo.site/w/1000/i/d0fad9ceb598f57a9fe3c8b951b6e7536aef913b58bf0ec1c76148d47fc9da55/MC_Guide_Illustration_overview.png" /> <img width="1500" height="1705" width_o="1500" height_o="1705" data-src="https://freight.cargo.site/t/original/i/01d9000ad6c72f820eedae33995fb266752b4d328ca63d4e8772cc9b68a8051e/MC_Guide_Video.png" data-mid="236353346" border="0" src="https://freight.cargo.site/w/1000/i/01d9000ad6c72f820eedae33995fb266752b4d328ca63d4e8772cc9b68a8051e/MC_Guide_Video.png" /> Next Project ︎ https://mariajaramillo.design/Ferguson-Sustainability-Report Mon, 27 Apr 2026 15:13:36 +0000 mariajaramillo.design https://mariajaramillo.design/Ferguson-Sustainability-Report Ferguson Sustainability Report Digital design for Ferguson’s 2025 sustainability report that balances clarity with visual storytelling. We introduced secondary colors to define sections and break up dense content, while cut-out imagery and line illustrations interact with the layouts to create a dynamic, open and approachable experience. &nbsp; Project Details Sustainability Report Roles: Design Direction, DesignTeam: Kyle Boynton, Donna Karimian <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fb8ded8f0551276330c3b39a1c34041778a12f439274ebdaf63744ac758e650a/SustainabilityReport_Cover.png" data-mid="247625441" border="0" src="https://freight.cargo.site/w/1000/i/fb8ded8f0551276330c3b39a1c34041778a12f439274ebdaf63744ac758e650a/SustainabilityReport_Cover.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/cdd47e8c229b5a3be21b7babcf57d5bffdf3af334ecf8d162950758597d04da2/About-1_LR.png" data-mid="247625213" border="0" src="https://freight.cargo.site/w/1000/i/cdd47e8c229b5a3be21b7babcf57d5bffdf3af334ecf8d162950758597d04da2/About-1_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a44d0bb61ffc7d699847bc70102d880a65f37430ab8298debfff3c77859d743b/About-2_LR.png" data-mid="247625214" border="0" src="https://freight.cargo.site/w/1000/i/a44d0bb61ffc7d699847bc70102d880a65f37430ab8298debfff3c77859d743b/About-2_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/fe77f2090e2055d3ecec68dad0fa96d18983398a5b1056989e2353a447a0899b/People_LR.png" data-mid="247625215" border="0" src="https://freight.cargo.site/w/1000/i/fe77f2090e2055d3ecec68dad0fa96d18983398a5b1056989e2353a447a0899b/People_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ff17f4332a8da9236d8d021da79928604956feb11a8797381ecde99551bbe346/Sustainable-1_LR.png" data-mid="247625216" border="0" src="https://freight.cargo.site/w/1000/i/ff17f4332a8da9236d8d021da79928604956feb11a8797381ecde99551bbe346/Sustainable-1_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/4f9856b948f0610fc60f455f57d1d167f941281b443255c4ec5e01267d2d0fc7/Sustainable-2_LR.png" data-mid="247625217" border="0" src="https://freight.cargo.site/w/1000/i/4f9856b948f0610fc60f455f57d1d167f941281b443255c4ec5e01267d2d0fc7/Sustainable-2_LR.png" /> Next Project ︎ https://mariajaramillo.design/Mustang-60th-Celebration Tue, 28 Apr 2026 18:45:46 +0000 mariajaramillo.design https://mariajaramillo.design/Mustang-60th-Celebration Mustang 60th Celebration Ford Mustang celebrated its 60th anniversary with an owner and fan event at the iconic Charlotte Motor Speedway. The event&nbsp;showcased the complete Ford Mustang line and Ford Performance racing vehicles, alongside top racing drivers and live entertainment.A bold, “60” mark with tapered stripes creating a sense of motion and acceleration, served as the primary visual across the event and social media, creating a cohesive, high-impact presence. The stripes and iconic checkered racing graphics integrated with black and white photography, amplified the brand energy at every touchpoint. Project Details Event Branding Role: DesignerCreative Director: Jonny EllisonProject completed for Imagination. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/757a96072a2a2bbe602f5ff3994c2d6957ba8f3f0c3b04cebcb7b190258745f8/1_Ford_Mustang60_Main_LR.png" data-mid="247672552" border="0" src="https://freight.cargo.site/w/1000/i/757a96072a2a2bbe602f5ff3994c2d6957ba8f3f0c3b04cebcb7b190258745f8/1_Ford_Mustang60_Main_LR.png" /> <img width="1800" height="1124" width_o="1800" height_o="1124" data-src="https://freight.cargo.site/t/original/i/6b29e6729461d76f854888b7c4f0a356c373f37704258904da792702440aac90/2_Ford_Mustang60_Grid_LR.png" data-mid="247672553" border="0" src="https://freight.cargo.site/w/1000/i/6b29e6729461d76f854888b7c4f0a356c373f37704258904da792702440aac90/2_Ford_Mustang60_Grid_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/3aebb18e99788d5d14676cf9b5961bc00c36d0a8a1b5974eb5475b295426e7ab/3_Ford_Mustang60_SaveTheDate_LR.png" data-mid="247672554" border="0" src="https://freight.cargo.site/w/1000/i/3aebb18e99788d5d14676cf9b5961bc00c36d0a8a1b5974eb5475b295426e7ab/3_Ford_Mustang60_SaveTheDate_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/e4878b5bfe229fcab7acaf0cdf66208a72a6602ac6b394e15213688e54543bb3/5_Ford_Mustang60_PhotoOp_LR.png" data-mid="247672556" border="0" src="https://freight.cargo.site/w/1000/i/e4878b5bfe229fcab7acaf0cdf66208a72a6602ac6b394e15213688e54543bb3/5_Ford_Mustang60_PhotoOp_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5df771fddddfed0e014dbd9c563983aaede977a1be3dfdfabefe8a74c946443d/6_Ford_Mustang60_Flags_LR.png" data-mid="247858454" border="0" src="https://freight.cargo.site/w/1000/i/5df771fddddfed0e014dbd9c563983aaede977a1be3dfdfabefe8a74c946443d/6_Ford_Mustang60_Flags_LR.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/042e4cc3ef43927a1b951088641d2b01734356c973f1978c7aa7484013dfd1b7/4_Ford_Mustang60_Stage_LR.png" data-mid="247672555" border="0" src="https://freight.cargo.site/w/1000/i/042e4cc3ef43927a1b951088641d2b01734356c973f1978c7aa7484013dfd1b7/4_Ford_Mustang60_Stage_LR.png" /> Next Project ︎ https://mariajaramillo.design/Ford-F-150-Festival Sat, 28 Jun 2025 23:22:03 +0000 mariajaramillo.design https://mariajaramillo.design/Ford-F-150-Festival Ford F-150 Fest Ford celebrated the reveal of its new 2024 F-150 model, at an event held in Detroit’s Heart Plaza. The event included a&nbsp;music festival lineup and featured performances by artists like Darius Rucker.This poster was designed to advertise the event, blending elements alluding to the music festival with Ford’s “Built Tough” brand aesthetic. Design elements from the poster then carried through to all event graphics and social media design.&nbsp;&nbsp; Project Details Event Branding Role: DesignerCreative Director: Jonny EllisonPoster design completed for Imagination. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/8e7aa9b581161a1e3a55fa33584c9779c4adaa5791577ebdb386999b4258feb6/01_Ford_F-150Festival.png" data-mid="235157584" border="0" src="https://freight.cargo.site/w/1000/i/8e7aa9b581161a1e3a55fa33584c9779c4adaa5791577ebdb386999b4258feb6/01_Ford_F-150Festival.png" /> <img width="1000" height="1229" width_o="1000" height_o="1229" data-src="https://freight.cargo.site/t/original/i/b970b3157cab9a44cfb7f9c826e7cdf3d95bf4d95ffe7fde460fbfe6b5134a3e/02_Ford_F-150Festival.png" data-mid="235157585" border="0" src="https://freight.cargo.site/w/1000/i/b970b3157cab9a44cfb7f9c826e7cdf3d95bf4d95ffe7fde460fbfe6b5134a3e/02_Ford_F-150Festival.png" /> <img width="1000" height="1229" width_o="1000" height_o="1229" data-src="https://freight.cargo.site/t/original/i/c9b6cd9978b34a8382d035a0c3313b0ab239c29a363b4f89a7569bc442c1813b/03_Ford_F-150Festival.png" data-mid="235157586" border="0" src="https://freight.cargo.site/w/1000/i/c9b6cd9978b34a8382d035a0c3313b0ab239c29a363b4f89a7569bc442c1813b/03_Ford_F-150Festival.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/2a2869b7651978d39d800e89ba5e3180fa43e15ca4c4ef25fa41f4cf511f8bbe/05_Ford_F-150Festival.png" data-mid="235157588" border="0" src="https://freight.cargo.site/w/1000/i/2a2869b7651978d39d800e89ba5e3180fa43e15ca4c4ef25fa41f4cf511f8bbe/05_Ford_F-150Festival.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f8746b39f546782f3f188ee4c71a1e22703466c6aa79cb88731bfbca0baa2105/04_Ford_F-150Festival.png" data-mid="235157587" border="0" src="https://freight.cargo.site/w/1000/i/f8746b39f546782f3f188ee4c71a1e22703466c6aa79cb88731bfbca0baa2105/04_Ford_F-150Festival.png" /> Next Project ︎ https://mariajaramillo.design/Aptiv-CES Fri, 20 Oct 2023 16:57:01 +0000 mariajaramillo.design https://mariajaramillo.design/Aptiv-CES Aptiv CES From 2022 to 2024, we partnered with Aptiv to create the event branding for their technology pavilion at the Consumer Electronics Show in Las Vegas. Each year, our work aimed to showcase both Aptiv’s future-facing brand culture, and their continuously evolving vision for the software-defined vehicle.Covering the full visitor experience, our branded systems included everything from large scale exterior and interior graphics, technology displays and presentations, event collateral, and content for web and social media channels. Project Details Event Branding Roles: Design Lead, DesignerCreative Directors: Kyle Boynton, Oliver Cobb2D Team: Matt Poleo, Cody KingCompleted at Imagination. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/5f82d0fa54f0c641f10cec20e6b8a6696509751bba768163d684a811eafe12c8/01_Aptiv_CES2024_Hero.png" data-mid="235115209" border="0" src="https://freight.cargo.site/w/1000/i/5f82d0fa54f0c641f10cec20e6b8a6696509751bba768163d684a811eafe12c8/01_Aptiv_CES2024_Hero.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4d5df0a4272551b3e8242d2b7771df9897e6b69525c4c4dbd353a9aec3459c4d/02_Aptiv_CES2024_Graphic.png" data-mid="235115222" border="0" src="https://freight.cargo.site/w/1000/i/4d5df0a4272551b3e8242d2b7771df9897e6b69525c4c4dbd353a9aec3459c4d/02_Aptiv_CES2024_Graphic.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/546b0da38bbcf745ac92a17ebee660168aae6868b615168a6ea0e294d41a0045/03_Aptiv_CES2024_Reception.png" data-mid="235115226" border="0" src="https://freight.cargo.site/w/1000/i/546b0da38bbcf745ac92a17ebee660168aae6868b615168a6ea0e294d41a0045/03_Aptiv_CES2024_Reception.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e4da8a3d2d17c2ce88720ecd25c885d8f84dac191bf65e175926da7009a32b48/04_Aptiv_CES2024_Entry.png" data-mid="235115227" border="0" src="https://freight.cargo.site/w/1000/i/e4da8a3d2d17c2ce88720ecd25c885d8f84dac191bf65e175926da7009a32b48/04_Aptiv_CES2024_Entry.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/dd6fd25a20fc23a6448d74de5320a0d8ac956310c3f919613dda58b5afe2eac4/05_Aptiv_CES2024_Main.png" data-mid="235115228" border="0" src="https://freight.cargo.site/w/1000/i/dd6fd25a20fc23a6448d74de5320a0d8ac956310c3f919613dda58b5afe2eac4/05_Aptiv_CES2024_Main.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/155a02b97595b52db09dbcf07e2f992daf6a4531e38f2fe8cb71cf96bb77ce0b/01_Aptiv_CES_2023_Hero.png" data-mid="235115229" border="0" src="https://freight.cargo.site/w/1000/i/155a02b97595b52db09dbcf07e2f992daf6a4531e38f2fe8cb71cf96bb77ce0b/01_Aptiv_CES_2023_Hero.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d36d4e3ddfa3b8639df20b46deeaf4808b809840b97f41266ad869202390c241/02_Aptiv_CES_2023_Graphic.png" data-mid="235115231" border="0" src="https://freight.cargo.site/w/1000/i/d36d4e3ddfa3b8639df20b46deeaf4808b809840b97f41266ad869202390c241/02_Aptiv_CES_2023_Graphic.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/6068b949f15622d1a5d50a90c58cc0612fc8a14e4f0bad04a30f6825d675ed33/03_Aptiv_CES_2023_Exterior.png" data-mid="235115232" border="0" src="https://freight.cargo.site/w/1000/i/6068b949f15622d1a5d50a90c58cc0612fc8a14e4f0bad04a30f6825d675ed33/03_Aptiv_CES_2023_Exterior.png" /> <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/15e21d5aed767d29224445046d0ed701f7c80950b9fbc8af3510ff3761fc1cc5/01_Aptiv_CES2022_Hero.png" data-mid="235115233" border="0" src="https://freight.cargo.site/w/1000/i/15e21d5aed767d29224445046d0ed701f7c80950b9fbc8af3510ff3761fc1cc5/01_Aptiv_CES2022_Hero.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/f387ad9c3ef3caa25f3a2dfdc5d7113499caed5078a399b2353fc28ad293d155/02_Aptiv_CES2022_Graphic_2.png" data-mid="235115242" border="0" src="https://freight.cargo.site/w/1000/i/f387ad9c3ef3caa25f3a2dfdc5d7113499caed5078a399b2353fc28ad293d155/02_Aptiv_CES2022_Graphic_2.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/1ff1b962e2015e476aa2ec3ff6fe9184ecbbfd373a757e539c1fe13ef5b7a6b8/03_Aptiv_CES2022_Billboard.png" data-mid="235115243" border="0" src="https://freight.cargo.site/w/1000/i/1ff1b962e2015e476aa2ec3ff6fe9184ecbbfd373a757e539c1fe13ef5b7a6b8/03_Aptiv_CES2022_Billboard.png" /> Next Project&nbsp;︎ https://mariajaramillo.design/Mastercard-Priceless-Planet-Coalition Sat, 28 Jun 2025 22:50:09 +0000 mariajaramillo.design https://mariajaramillo.design/Mastercard-Priceless-Planet-Coalition Mastercard Priceless Planet Coalition at Expo 2020 Dubai Mastercard’s Priceless Planet Coalition, is an ambitious initiative aiming to restore 100 million trees, focusing on areas with significant global need. At the Expo 2020 Dubai, we designed a multi-sensory experience to educate attendees about this initiative. The experience itself was designed to be serene and tranquil, with small graphic features throughout highlighting various statistics. The primary interactive displays guided the guests through a narrated journey, discussing the devastating effects of climate change and highlighting the impact of our choices and ambition to combat its effects.&nbsp; Project Details Experiential Roles: Design Lead, UI DesignerDigital Director: Mark Chapple 2D Team: Matt PoleoCompleted at Imagination. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/07ad37c8d84548b44b5684bf4b9650c046bbdf423d72ca8802f75f85f5d9fc20/01_Mastercard_PPC.png" data-mid="235157415" border="0" src="https://freight.cargo.site/w/1000/i/07ad37c8d84548b44b5684bf4b9650c046bbdf423d72ca8802f75f85f5d9fc20/01_Mastercard_PPC.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/5491e833725a117ac354b04c8265ea7786101e7143ddf858deb83adc5e375fb3/02_Mastercard_PPC.png" data-mid="235157416" border="0" src="https://freight.cargo.site/w/1000/i/5491e833725a117ac354b04c8265ea7786101e7143ddf858deb83adc5e375fb3/02_Mastercard_PPC.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/9dd0ae4e07202b4f91066176b1739b9261e2ec61f80c8728c0c3fa47a8cb14e2/04_Mastercard_PPC.png" data-mid="235157418" border="0" src="https://freight.cargo.site/w/1000/i/9dd0ae4e07202b4f91066176b1739b9261e2ec61f80c8728c0c3fa47a8cb14e2/04_Mastercard_PPC.png" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/be3406271c72a559f48aa6d32d8d5eb4492f3c87ee893169181e90f4d01f4879/03_Mastercard_PPC.png" data-mid="249172323" border="0" src="https://freight.cargo.site/w/1000/i/be3406271c72a559f48aa6d32d8d5eb4492f3c87ee893169181e90f4d01f4879/03_Mastercard_PPC.png" /> Next Project ︎ https://mariajaramillo.design/Canon-CES Fri, 27 Jun 2025 22:56:53 +0000 mariajaramillo.design https://mariajaramillo.design/Canon-CES Canon CES Canon’s booth at the Consumer Electronics Show in Las Vegas was centered around the strapline “Empower Your Future”. Our visual system focused on the idea that&nbsp;behind every creation is a creator, empowered by Canon’s tools and technology.&nbsp;We worked with Canon to create a brand-forward booth experience with large scale graphics running across the pelmet and scrim. Inside of the booth, we also affected all branded moments from booth level signage to smaller scale brand activations. Project Details Experiential Roles: Design Lead, DesignerCreative Director: Kyle Boynton Completed at Imagination. <img width="1800" height="1200" width_o="1800" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c0dd2dcb66ae46782f96e5187a4ee39a18099152b85df032b52c8db97c20f5d6/01_Canon_CES19_Hero.png" data-mid="235121499" border="0" src="https://freight.cargo.site/w/1000/i/c0dd2dcb66ae46782f96e5187a4ee39a18099152b85df032b52c8db97c20f5d6/01_Canon_CES19_Hero.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/446c2b44cd0c4d4eec8ad4149e26bb59897f1a9b5cd2746ca771ed09f65d7970/07_Canon_CES19.png" data-mid="235121505" border="0" src="https://freight.cargo.site/w/1000/i/446c2b44cd0c4d4eec8ad4149e26bb59897f1a9b5cd2746ca771ed09f65d7970/07_Canon_CES19.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/efb4a5ca01ee97975071db7d146ef279f7001f7ca2cc0bc6dfe6d3a280400cb4/03_Canon_CES19.png" data-mid="235121501" border="0" src="https://freight.cargo.site/w/1000/i/efb4a5ca01ee97975071db7d146ef279f7001f7ca2cc0bc6dfe6d3a280400cb4/03_Canon_CES19.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/81d2a6698526bf2f1ef24838bb77fb4448b496db486ef7c6f390d38f95dbfbd9/04_Canon_CES19.png" data-mid="235121502" border="0" src="https://freight.cargo.site/w/1000/i/81d2a6698526bf2f1ef24838bb77fb4448b496db486ef7c6f390d38f95dbfbd9/04_Canon_CES19.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/549cef8bc7858245e3b93eae92b77b0562400e4e99ec3b52eda7a13141df3d88/06_Canon_CES19.png" data-mid="235121504" border="0" src="https://freight.cargo.site/w/1000/i/549cef8bc7858245e3b93eae92b77b0562400e4e99ec3b52eda7a13141df3d88/06_Canon_CES19.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/0c65fb58de0e9246c882dcd70d352abae7840ee806c700d165cdb7e7a24a2498/09_Canon_CES19.png" data-mid="235121527" border="0" src="https://freight.cargo.site/w/1000/i/0c65fb58de0e9246c882dcd70d352abae7840ee806c700d165cdb7e7a24a2498/09_Canon_CES19.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/c879add7cb9d9b078f37df823a582185ead05183ddd3e70e6efb1b76c59bbf00/08_Canon_CES19.png" data-mid="235121506" border="0" src="https://freight.cargo.site/w/1000/i/c879add7cb9d9b078f37df823a582185ead05183ddd3e70e6efb1b76c59bbf00/08_Canon_CES19.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a0a5f4732565c4c9e79dfeccf8df35725af6336bc7973cf698800d38ae98146c/02_Canon_CES19.png" data-mid="235121500" border="0" src="https://freight.cargo.site/w/1000/i/a0a5f4732565c4c9e79dfeccf8df35725af6336bc7973cf698800d38ae98146c/02_Canon_CES19.png" /> Next Project ︎ https://mariajaramillo.design/British-Airways Sat, 28 Jun 2025 22:01:13 +0000 mariajaramillo.design https://mariajaramillo.design/British-Airways British Airways New Orleans Route Launch We created an experiential campaign to help British Airways raise awareness about their first nonstop route between New Orleans and London Heathrow. The design starred a series of sculptures featuring cut-outs of iconic bits of London culture. The sculptures were stretegically placed beside key New Orleans’ landmarks to create photo-ops that connected both cities.Visitors were encouraged to interact with the installation via a photo competition, in which using the hashtag #BAlovesNOLA, could win them a free round-trip flight.&nbsp; The campaign excelled in its mission to engage with its audience, generating over 6.6 million media impressions from users. It’s success carried through to additional route launches in Nashville and the Bay area. Project Details Experiential / Social Media Campaign Roles: Design Lead, DesignerCreative Director: Kyle BoyntonCompleted at Imagination. <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/69cdc323e11dcc8ca60a235cd4454865d82c81f2b0971fa111ccb00d8cf983ea/01_British_Airways_Campaign.png" data-mid="235156270" border="0" src="https://freight.cargo.site/w/1000/i/69cdc323e11dcc8ca60a235cd4454865d82c81f2b0971fa111ccb00d8cf983ea/01_British_Airways_Campaign.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/a4a009717b02041476ad3fb91e76d3bd6adb7002dc3b8b5678c359713ce7a329/02_British_Airways_Campaign.png" data-mid="235156271" border="0" src="https://freight.cargo.site/w/1000/i/a4a009717b02041476ad3fb91e76d3bd6adb7002dc3b8b5678c359713ce7a329/02_British_Airways_Campaign.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/283d771d1533f4631016cb08f9223825b72e1d19a876ca47bcf2c04e064ef6e4/03_British_Airways_Campaign.png" data-mid="235156272" border="0" src="https://freight.cargo.site/w/1000/i/283d771d1533f4631016cb08f9223825b72e1d19a876ca47bcf2c04e064ef6e4/03_British_Airways_Campaign.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/469d37b7284f2ba3d657666ec62e45ce189681ad7efaea422d471788e0193ad1/08_British_Airways_Campaign.png" data-mid="235156913" border="0" src="https://freight.cargo.site/w/1000/i/469d37b7284f2ba3d657666ec62e45ce189681ad7efaea422d471788e0193ad1/08_British_Airways_Campaign.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/29942b69ca55d0d60952e562343d4054f6aee2a2849d13e17256da59f7385a0b/06_British_Airways_Campaign.png" data-mid="235156275" border="0" src="https://freight.cargo.site/w/1000/i/29942b69ca55d0d60952e562343d4054f6aee2a2849d13e17256da59f7385a0b/06_British_Airways_Campaign.png" /> Next Project ︎