Mastercard Brand Guidelines
We created brand guidelines for Mastercard to help define a consistent strategy and visual language across web, illustration and video applications.
Aimed at creatives, marketers and business owners, the guides provide direction aligning to Mastercard’s design style and principles to maximize brand recognition. They also showcase best practices and include best in class examples and asset libraries. From highlighting the power of illustration to detailing the video creation process, the guides emphasize the importance of visual story-telling to inform and inspire.
We created brand guidelines for Mastercard to help define a consistent strategy and visual language across web, illustration and video applications.
Aimed at creatives, marketers and business owners, the guides provide direction aligning to Mastercard’s design style and principles to maximize brand recognition. They also showcase best practices and include best in class examples and asset libraries. From highlighting the power of illustration to detailing the video creation process, the guides emphasize the importance of visual story-telling to inform and inspire.
Project Details
Roles: Design Lead, Designer
Creative Director: Kyle Boynton
2D Team: Laurie Waxman, Matt Poleo, Cody King, Donna Karimian
Project completed at Imagination.
Roles: Design Lead, Designer
Creative Director: Kyle Boynton
2D Team: Laurie Waxman, Matt Poleo, Cody King, Donna Karimian
Project completed at Imagination.
