NFL International Games
Since the early 2000’s, the National Football League has been working to expand into new markets, bringing the excitement of American Football to international audiences. Beginning in 2010, I’ve been an integral part of this effort by working with the client to create and deliver multifaceted campaigns to promote the International games in stadiums across London.
Each year, our team developed the conceptual design and branding for the games, beginning with adetailed style guide to be used by project partners, from broadcasters and sponsors, to event planners and all creative teams.
In addition to the style guide, we also created the complete experiential and environmental graphics systems for each stadium hosting games that year. This included large scale exterior and interior graphics and the in bowl experience in iconic London stadiums such as Wembley, Twickenham, and the new Tottenham Hotspur Stadium.
In 2022, the series hit its biggest milestone yet, expanding the international games to stadiums in Munich and Mexico City as a part of a branded trio. To celebrate this expansion, we created a campaign that brought in patterns and typography from the local cultures in each city. The style guide was developed as a kit of parts to be used and expanded upon in the future as the games were introduced to more cities.
Since the early 2000’s, the National Football League has been working to expand into new markets, bringing the excitement of American Football to international audiences. Beginning in 2010, I’ve been an integral part of this effort by working with the client to create and deliver multifaceted campaigns to promote the International games in stadiums across London.
Each year, our team developed the conceptual design and branding for the games, beginning with adetailed style guide to be used by project partners, from broadcasters and sponsors, to event planners and all creative teams.
In addition to the style guide, we also created the complete experiential and environmental graphics systems for each stadium hosting games that year. This included large scale exterior and interior graphics and the in bowl experience in iconic London stadiums such as Wembley, Twickenham, and the new Tottenham Hotspur Stadium.
In 2022, the series hit its biggest milestone yet, expanding the international games to stadiums in Munich and Mexico City as a part of a branded trio. To celebrate this expansion, we created a campaign that brought in patterns and typography from the local cultures in each city. The style guide was developed as a kit of parts to be used and expanded upon in the future as the games were introduced to more cities.
Project Details
Roles: Design Lead, Designer
Creative Director: Kyle Boynton
2D Team: Matt Poleo, Cody King, Donna Karimian
Completed at Imagination.
Roles: Design Lead, Designer
Creative Director: Kyle Boynton
2D Team: Matt Poleo, Cody King, Donna Karimian
Completed at Imagination.
NFL London Games 2017
Celebrating 10 years of London Games with lights and fireworks capturing the spectacle of the NFL.
Celebrating 10 years of London Games with lights and fireworks capturing the spectacle of the NFL.
NFL International Series 2013
Introducing the NFL and Nike uniform partnership set against backdrops of the team cities and icons. Player photography by Aaron Hewitt.
Introducing the NFL and Nike uniform partnership set against backdrops of the team cities and icons. Player photography by Aaron Hewitt.
